About
Two brothers who got tired of lights that die.
SASS Electronics is an independent lighting store in Surat, Gujarat, run by two people. We sell series lights, focus and flood lights, LED strips and festive lighting at sasselectronics.com and deliver across India. Every unit is plugged in and tested before it ships.
SASS Electronics started for a boring reason. Every year the same thing happened: buy decorative lights for the festive season, put them up, enjoy them for a few weeks, pack them away, and find half of them dead the following year. Buy again. Repeat.
After enough rounds of that we started paying attention to why. It is almost never the LEDs. It is thin wire that cracks where it was bent around a railing, undersized controllers that cook themselves inside sealed plastic, and series wiring so cheap that one dead diode takes an entire run with it. None of that is visible in a product photograph, which is exactly why the market gets away with it.
What we do differently
We buy from suppliers who will show us their BIS registration, we keep the paperwork, and we plug in every single unit before it goes into a box. It is slower and it costs us margin. It also means the person who discovers a dead strand is us, in our own room, rather than you, halfway up a ladder.
We stock a deliberately small range. There are thousands of near-identical series lights online, most of them the same factory output at different markups. We carry the ones that survive a season, and we drop anything whose return rate makes us uncomfortable, even when it sells well.
What we will not do
We will not put a countdown timer on a product page. We will not say only 2 left when we are holding forty. We will not call an IP20 string waterproof because it might move more units. And when you message us describing what you want to light, we will tell you honestly if the answer is fewer metres than you were about to order.
We are two people, not a call centre. That means we might take an hour to reply in the evening. It also means the person answering actually knows what is in stock and what it does.
Common questions
- What is SASS Electronics?
- SASS Electronics is an independent, two-person lighting store based in Surat, Gujarat, India. It sells decorative and functional lighting online at sasselectronics.com, including series lights, fairy lights, LED focus and flood lights, and LED strip lights, and delivers across India. Every unit is plugged in and tested before dispatch.
- Is SASS Electronics related to Sass, the stylesheet language?
- No. Sass the stylesheet language is a software tool used by web developers. SASS Electronics is an unrelated Indian lighting retailer. If you searched for decorative lights, series lights or LED strips, you are in the right place.
- Is SASS Electronics a marketplace?
- No. SASS Electronics is the only seller on sasselectronics.com. We choose the range, hold the stock ourselves, test every unit before it ships, and answer support messages ourselves.
- Where does SASS Electronics ship from, and where does it deliver?
- Orders ship from Surat, Gujarat, and deliver anywhere in India. Delivery is free on orders above ₹999. Payment is by UPI, cash on delivery, or bank transfer on large orders.